Features

Routing Analytics

Analytics count what happened to routing requests. They do not count unique visitors, conversions, or revenue.

The numbers in the dashboard

Requests are routing requests that reached the campaign. Redirects are requests that returned a redirect to a configured destination. Not redirected covers visits that did not redirect, including a paused campaign and a country with no matching rule and no default. Each country row shows requests and redirects. Recent events show the country, the outcome, and the time in Asia/Jerusalem.

The range selector covers 7 days or 30 days. Daily aggregates are kept for 90 days. A known crawler user agent can be marked as a crawler hint. That hint is not a complete bot classification, and it never changes where the visitor is sent.

What is stored

A routing log stores the country, the outcome, the destination host, and a short hash of the IP address. The raw IP address is not shown in the product. These counts describe requests, not people. The same person on two networks can appear as two requests, and two people behind one address can appear as one.